How to choose the ideal garment for your brand or event
When you're launching your merch or team uniform, one of the most important decisions is: which piece of clothing to customize? It's not just about taste; it's also about functionality, the weather, the audience, and the brand's style.
At BrandLab, we help you choose the perfect option based on your goals. Here's a practical guide with what you should keep in mind.
1. I defined the use of the garment
Will it be for a one-time event, to sell in your store, for staff, or for everyday use?
- • Events or promotions: light and cool t-shirt.
- • Teams or companies: durable and professional hoodie or sweatshirt.
- • Merch or own brand: premium cotton t-shirt or oversized garment with design.
2. Consider the climate and comfort
The weather matters. If you're outdoors or in warmer climates, opt for T-shirts or tank tops. For drafty interiors or colder climates, a hoodie is ideal.
3. Think about your audience
Who is your garment intended for?
- • Urban youth → oversized or sleeveless t-shirts
- • Corporate public → sober sweatshirts or embroidered polos
- • Athletes or gyms → tanks, technical t-shirts or fitted hoodies
4. Choose according to the type of design
Some garments work better for certain finishes:
- ✅ DTF: Perfect for colorful t-shirts and designs
- ✅ Embroidery: ideal for hoodies, sweatshirts and premium details
What options do you have at BrandLab?
You can customize from 6 units with:
- • 100% cotton unisex t-shirts
- • Mid-weight or premium hoodies
- • Classic or oversized sweatshirts
- • Sleeveless shirts (tanks)
We also advise you on choosing the best combination of garments, sizes, and techniques.
