Cómo lanzar tu marca de ropa sin tener inventario

How to launch your clothing brand without having inventory

How to Launch Your Clothing Brand Without Inventory - BrandLab

Launching a clothing brand no longer requires a warehouse full of products or investing thousands of quetzales in inventory. Today, with the on-demand production model, you can start with small collections, without inventory, and with your own label.

In this guide we explain how to do it step by step.

1. Define your brand concept

Before thinking about products, you need to have a clear concept behind your brand. Will it be urban clothing? Fitness? Minimalist? With sayings? Who is your target audience?

This step is essential to building a coherent and attractive identity.

2. Choose your first clothes

With BrandLab, you can start with just 6 units . Choose a base garment like:

• 100% cotton T-shirt (regular or oversized)
• Hoodie with embroidery
• Tank top for warm weather or sports brand

You don't need to produce everything. Start with the essentials and test the market.

3. Design (or send us your idea)

If you already have a design, we'll help you prepare it for printing or embroidery. If not, you can tell us your idea and we'll vectorize it or create it from scratch.

We work with high-quality DTF and professional embroidery to make your brand look premium from day one.

4. Request samples and approve the mockup

If you order more than 12 garments, you can request free samples. This way, you can see how your garments will look before production. You approve the design, we produce them, and we ship them wherever you need them.

5. Sell (without having to store)

With BrandLab, you can produce on-demand or by collection. You don't need to store products or worry about managing inventory. Plus, we'll help you set up your online store if you need it.