5 Custom Merch Ideas for Your Brand This Year - BrandLab
Do you have a growing brand or want to start selling your own unique pieces? Custom merch is a powerful tool for branding yourself, generating revenue, and connecting with your community.
At BrandLab, we help launch custom products for brands, events, teams, and creators starting at as little as 6 units per order . Today, we're showcasing 5 types of custom merch that are working in 2025 (and that your brand can launch now).
1. Personalized T-shirts (the classic ones that never fail)
T-shirts remain the foundation of any collection. They're versatile, affordable, and allow for playful use of colors, logos, phrases, or illustrations. They're adaptable to any audience and work both as a main product and as a promotional gift.
- ✔️ 100% premium cotton
- ✔️ Available in regular or oversized cut
- ✔️ Customizable on front, back or sleeves
2. Branded Hoodies (Winter Favorite)
Hoodies have become a symbol of brand identity. They work perfectly for gyms, content creators, and urban brands. They convey value, comfort, and style.
With BrandLab, you can customize hoodies with DTF printing or embroidery, and even add private labeling with your logo.
3. Personalized posters (the perfect visual complement)
Posters aren't just for decoration. They're also merchandise for fans, events, or brands with visual storytelling. Although we no longer produce metal posters, we can help you print art in a variety of formats.
Pro tip: Pair them with a piece of clothing to create a collectible pack.
4. Pants or joggers (your brand also on the move)
If your brand has a fitness, urban, or comfy focus, custom joggers are a great option. They have a higher average ticket price, so they offer a better margin if you sell online.
Print your small logo on the leg or add embroidery to the back for a professional finish.
5. Sleeveless shirts (for training, going out, or in hot weather)
Ideal for gyms, training studios, streetwear brands, or warm-weather projects, this tank top is lightweight, modern, and leaves plenty of room to play with graphic design.
- ✔️ Relaxed fit
- ✔️ Lightweight fabric
- ✔️ Print on front or back
Which one should you throw first?
You don't need to produce everything. Start with your flagship product (for example, a premium embroidered T-shirt) and test your community's response.
Remember: at BrandLab, we produce from 6 units and we're with you every step of the way. You can test products, combine sizes and colors, and scale up when you're ready.
Do you want to launch your merch with us?
At BrandLab, we help you take your design ideas to the final product, with premium quality, private labeling, professional printing, and delivery in Guatemala, the U.S., and Europe.
