Custom clothing vs. white label: which is better?
Are you about to launch your clothing brand or want to scale your collection and aren't sure whether to order custom clothing or work with a private label ? In this article, we explain the key differences so you can choose the option that best suits your project.
What is custom clothing?
Custom clothing is clothing manufactured or printed with a unique design for a specific campaign, brand, or event. It can include T-shirts, sweatshirts, tank tops, hoodies, or any other garment with DTF printing, embroidery, phrases, logos, or your own artwork .
It's ideal for content creators, sports teams, businesses, gyms, and projects that want to differentiate themselves visually.
What is white label clothing?
Private label clothing refers to garments without any visible manufacturer logo, ready for a brand to customize with its identity. These are pre-made premium products that adapt to your branding through labels, packaging, or embroidery, without the need to manufacture from scratch.
It's perfect for those who want to create their own line with a professional appearance from the start.
Key differences between custom clothing and white label
| Aspect | Custom Clothing | White Label |
|---|---|---|
| Graphic design | Direct printing on garment | It doesn't always include design, it can go with your label |
| Brand identity | Visible design | Neutral appearance, own labeling |
| Ideal use | Events, campaigns, creative merch | Launch of own brands or collections |
| Perception | Striking design | Professional, sober and minimalist look |
Which one should you choose?
- 🎯 If you want to sell designer products , use quotes, illustrations, or launch creative merch: choose custom clothing .
- 📦 If you're about to launch your clothing brand with a professional approach and want products ready to put your label on and sell, without your own inventory: choose white label .
With BrandLab you can have both
We are suppliers of custom and private label clothing in Guatemala , with production starting at 6 units, DTF printing, embroidery, and private labeling. We work to ensure your brand looks great from day one, with no inventory or hassle.
